Is packaging key to a product's success?
Take a second to think about your favorite cereal. Visualize the box. Whether it's bright yellow or a colorful rainbow, chances are, your favorite cereal has packaging that sticks out in your mind. Customers young and old are influenced subconsciously by the aesthetics of packaging. In fact, 64% of consumers try a new product because the package catches their eye. Therefore, packaging does play a key role in the success of a product.
To show off the effects of packaging, we rounded up 14 of our favorite designs that we crafted for our clients. Draw inspiration from these options and make your product stand out on a crowded shelf by making a customer's experience memorable.