Melone Advertising is really proud of the campaign that we created for the Washington Health System. The campaign drove traffic to the hospital’s new Virtual Care app, which allows patients to see a doctor 24/7 by way of a virtual call. Our job was to explain the new service with digital ads, print ads, and radio spots, and we did that by showing potential customers that “the doctor is always in your pocket” no matter where you are throughout the day. You can view the whole campaign below or by clicking here.
Our campaign was up against tough competition from hospitals such as The Mayo Clinic Health System, Highmark, Stanford Healthcare, and Children’s Mercy Kansas City. We are happy to announce that the Melone Advertising Group and The Washington Health System have won four awards for the WHS Virtual Care campaign. We were awarded for Silver in the Magazine Advertising Series along with Silver in the Newspaper Advertising Series. Bronze was awarded for The WHS Radio Advertising Series and Bronze for Total Advertising Campaign without TV this year.
The press release from the Healthcare Advertising Awards reads:
“ATLANTA, GA— Heathcare Marketing Report is proud to announce the winners in the 36th Annual Healthcare Advertising Awards. The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development. A national panel of judges reviewed all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.”