Pony League World Series
The DICK’S Sporting Goods PONY League World Series brings the world to Washington County, PA every summer. But in the early 2000s, it was losing a little steam. We helped re-energize local and national interest in the event with bolder creative messaging, and a more unified creative strategy across all media. The extra attention has paid off, both in terms of considerably bigger crowds and in garnering new sponsorship money to keep the tradition going.